5 Ways to Massively Increase your Profits

There are five ways to multiply your business profits – yet most business owners focus on the wrong things. Want more customers, revenue and profits? Then focus on the five things that bring all of that:

• Leads
• Conversion rate
• Number of transactions
• Average dollar sale
• Margins

This workshop also will introduce you to 344 unique strategies to increase your profits and provide you with a worksheet to document, measure and benchmark your plan.

Streetwise Marketing

Business success means attracting and retaining customers economically. Learn nine street-smart ideas you can put to work today, as well as:

• Profit strategies
• The “10 Commandments” of customer service that build loyalty and repeat business
• Three techniques to compete on value instead of price

In addition, you’ll receive a proven tool that can help you see if your marketing efforts are generating measurable, profitable results.

Choose Me, Not My Competition

All customers are not created equal – some are significantly more profitable than others. Learn who your “best” customers are so you can target more of them, create your unique selling proposition so you can compete on value instead of price, and develop a guarantee that removes the risk of purchase for new and existing customers.

Advertising that Sells

How does your advertising stack-up? Is it generating a profit for your business? It should.

Learn the do’s and don’ts of effective advertising pieces. Bring examples of your advertising to see if it meets critical advertising criteria. You’ll also receive the tools to assess all of your current advertising and create effective advertising in the future.

21 Killer Strategies for Building a Referral-Based Business

Hate cold-calling? Want a cost-effective way to generate hot leads? Learn what a referral-based business is and how to turn yours into one. You will also learn 21 killer referral strategies that can transform your business.

Profitable D-I-Y Marketing

Increasing your business’s cash flow and profitability starts with an effective marketing plan. Use these 11 critical tools to build your D-I-Y marketing plan.

Developing an Effective Lead-Gen Engine … with Real Horsepower

An effective lead-generating machine is just six steps away. Learn the six steps that will bring a steady stream of qualified leads that can be easily converted into profitable sales. You also will receive nine tools that can help you generate those leads immediately.

Effective Networking & Quality Referrals

Effective networking and quality referrals are the lifeblood of profitable growth. Learn:

• How to create an effective personal introduction
• The five rules to effectively work a networking event
• The 10 networking questions that work every time
• The four levels of a referral
• 21 killer strategies for developing a referral-based business

Sales Made Simple

This workshop might as well be called “Extreme Makeover – The Sales Force Edition.”

Sales Made Simple will arm your entire team with the knowledge and skills to perform beyond your wildest expectations. They’ll learn how to:

• Sell to the four key personality types
• Get the customer to “sell themselves”
• Overcome objections
• Set up a sale from the first contact
• Ask the right questions
• Ask for – and get – the sale, time after time

Phone Power: Turn Your Telephone into a License to Print Money

The phone can be, quite simply, a direct link between your customers’ wallets and your bank account. Used properly, a simple phone call can dramatically enhance a customer’s perception of your skill, worth, price, value and overall professionalism. Discover powerful scripts to make price shopping a thing of the past and learn proven techniques that get prospects to commit to buy – before the call ends.